What We Do
So what’s been drawing clients all over the Allentown and Lehigh Valley area to the Theatre District? A newly opened, Style Magazine winning boutique featuring organic spray tans, a Beauty Bar, and in-demand eyelash extensions.
Organic Tans Allentown
Organic Tans and Beauty Bar opened its new West End Theatre District location in January after outgrowing their original concept space, and now offers a premier express facial concept at their Beauty Bar. Time-crunched 9-to-5’ers and skin-conscious adults alike can experience what Lorena Bravo, Aesthetician and Owner of the new 19th and Allen Street salon calls “express luxury.” Featuring 30 minute services in Brow Shaping, Waxing, and 8+ facials, including Seaweed Facials, Glycolic Peels, Eye Contour Treatments and much more.
Lusting after Beyonce’s lashes? Organic Tans Allentown Beauty Bar also offers Lavish Lashes® and the Instagram favorite tagline #lashesbylorena have developed a very loyal following. “Our menu offerings are 10x more than when we started and we have added numerous customer services as demand and ever-changing shifts in skin care have evolved.”
This is not a hair salon offering skin services or a company with unlicensed staff performing skin treatments, in fact, this space offers neither. “We are licensed aestheticians who take pride in our education and want to provide professional skin care services to clients as a resource in what’s new.” Organic Tans Allentown Beauty Bar believes in continuing education focused on the skin and face for their staff, and that approach shows with training in Las Vegas, New Jersey, and New York. “If there’s something out there of value in skin solutions, we want to know about it, learn it, and perfect it!”
Owner & Operator, Licensed Aesthetician, Master Lash Stylist, Master Airbrush Tanning Technician
Superior customer service is this Colombia native’s #1 goal. For Lorena, having a great product is only a portion of the equation. She brings her expertise and vibrant personality to every appointment and makes it a personal goal to create long-lasting relationships with her clients. While her bachelor’s degree helped give her the edge she needed to start her own business, she prides herself on attaining a high level of customer service and satisfaction. Lorena became Airbrush Tanning Certified in 2011, earned her Lavish Lashes® Certification in 2012 and her aesthetics degree from Metro Beauty Academy in 2014. ‘Continuing education is a vital part of our continued growth. With an ever-changing industry, we owe it to our clients to always be in THE KNOW. We don’t take business for granted and with that in mind we are always seeking to improve our services, our technique, and the overall salon experience.’
Coming to work is like coming to a second home for Melissa. The relationships that she has formed with her colleagues and estheticians makes them feel more like family than co-workers.
Before joining the Organic Tans & Beauty Bar team, Melissa managed a clothing boutique in the Historic section of Bethlehem. Although working at OT&BB is a bit different from the retail aspect of fashion, they both have one fundamental similarity: making people feel good about themselves! Without a doubt, Melissa goes above and beyond to ensure that each and every client feels great after their service. Although she joined the team in May 2016 as a receptionist, Melissa’s strong leadership and communication skills quickly earned her the position of salon manager. Melissa loves working at OT&BB and thrives on the everyday interaction with clients.
In her time away from the salon she loves to spend time with her husband, son and, wait for it… 6 dogs!!
Licensed Aesthetician, Master Waxologist, Lead Airbrush Tanning Technician and Lavish Lashes® extraordinaire.
Jean Madeline Aveda Institute Graduate 2007
Lavish Lashes® Certified since 2016
Since graduating from the Jean Madeline Aveda Institute in 2007, Marybeth has been busy pursuing all aspects the industry has to offer. Her passion for skincare came from having problematic skin herself when she was a teenager. She then developed a passion for learning all about skin and how to help others achieve the complexion they always wanted.
‘Nothing makes me happier than to wake up every day knowing I can make a difference in someone’s life. Whether it’s transforming a client’s skin, removing unwanted hair, or giving that teen or bride a fabulous tan for their big day! I feel truly blessed to be working at OT&BB, my experience here has taught me to grow both professionally and personally.’
Aside from caring for her spunky toddler, Marybeth’s goals are to continue to advance her aesthetic’s career by continuing skin therapy education through Repechage®, becoming a certified Microblading technician and continuing to expand her ever-growing client base.
Licensed aesthetician, Brow Queen of The World, waxologist, Lavish Lashes® extraordinaire and Airbrush Tanning technician.
Stefani comes to us from the small town of Caldwell, Idaho. After serving an enlistment as an Intelligence Analyst in the United States Army, Stefani decided to pursue her true passion, Beauty. This army vet began her journey in the beauty industry in 2015 at Metro Beauty Academy. The love of her career comes from getting to make every person that sits in front of her feel great about themselves, it’s not rare for her clients to become her friends. Aside from being passionate about the services she provides, Stefani is also eager to learn and become the best at what she does! She does everything with willingness and most importantly LOVE.
Stefani’s goal aside from being a great aesthetics is also to be a good role model for her son Adam, who is the absolute cutest!